LA ABUELITA “STORE PROJECT” PIJAL CENTER COMMUNITY
Direct: 5 people
Indirect: 300 families form the Pijal Community
Responsible: Encarnación Chicaiza
Project term: 2 years
Parish: Gonzalez Suarez
Area: Pijal Centro
Set up a store that offers products of basic necessities to the residents of the Pijal Centro community.
• Buy merchandise at Otavalo wholesale distributors.
• Adapt a space for the operation of the store.
• Establish an administrative management model that is in line with business needs.
Approximately 200 families live in the Pijal Centro neighborhood, who must go to the Parish headquarters - Gonzalez Suarez to buy food. Therefore, by opening a store with a wide variety of products, you would avoid displacement and save people money and time.
4. Business strategy
Our product offering will be as follows:
• 80% basic products, such as: rice, sugar, oil.
• 20% dairy products such as: milk, panela, cinnamon.
With this merchandise purchase structure, we are guaranteeing a high turnover of merchandise in the business.
The 33% of the total investment will be financed by the family and the remaining 67% corresponds to the reimbursable fund delivered by FEDICE. The store is expected to remain open 7 days a week. Merchandise purchases will be in Otavalo once a week and also on the days that suppliers visit the premises.
We will provide a wide variety of basic products for the inhabitants of Pijal Centro.
It is an employment opportunity for my daughter, because currently she studies from home.
We will have an extra source of income for my family.