LA ABUELITA “STORE PROJECT” PIJAL CENTER COMMUNITY
2. Beneficiaries:
Direct: 5 people
Indirect: 300 families form the Pijal Community
Responsible: Encarnación Chicaiza
Project term: 2 years
Location:
Province: Imbabura
Canton: Otavalo
Parish: Gonzalez Suarez
Area: Pijal Centro
2. Objectives:
General objective
Set up a store that offers products of basic necessities to the residents of the Pijal Centro community.
Specific objectives
• Buy merchandise at Otavalo wholesale distributors.
• Adapt a space for the operation of the store.
• Establish an administrative management model that is in line with business needs.
3. Justification
Approximately 200 families live in the Pijal Centro neighborhood, who must go to the Parish headquarters - Gonzalez Suarez to buy food. Therefore, by opening a store with a wide variety of products, you would avoid displacement and save people money and time.
4. Business strategy
Our product offering will be as follows:
• 80% basic products, such as: rice, sugar, oil.
• 20% dairy products such as: milk, panela, cinnamon.
With this merchandise purchase structure, we are guaranteeing a high turnover of merchandise in the business.
5.Financing
The 33% of the total investment will be financed by the family and the remaining 67% corresponds to the reimbursable fund delivered by FEDICE. The store is expected to remain open 7 days a week. Merchandise purchases will be in Otavalo once a week and also on the days that suppliers visit the premises.
6. Results
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We will provide a wide variety of basic products for the inhabitants of Pijal Centro.
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It is an employment opportunity for my daughter, because currently she studies from home.
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We will have an extra source of income for my family.